Fjordfiesta unveils *Fura, Furi, Ferræ’* – a creative collaboration with Pteron and Sorgenfri

‘among, between, betwixt, in the midst of’

Fjordfiesta, the renowned Norwegian furniture maker, has teamed up with Oslo-based creative studios Pteron and Sorgenfri to launch ‘Fura, Furi, Ferræ’, launching a new color palette honoring the norwegian pine. The collaboration explores materiality versus perception. Curated by the studios’ creative directors, Victor Nicolai and Ingrid Bredholt, this new palette explores the dialogue of wood and colour, inviting a renewed experience of everyday simplicity.

Rather than simply developing a color palette, the collaboration looks into the aesthetic and emotional dimensions of layered expression. "We weren’t particularly interested in the colour itself during this process, but in the visual experience and perception of it," says Nicolai. He describes how the tactile richness of the crafted pine sparked a new understanding of the pieces as both functional and sensory objects.

‘Fura, Furi, Ferræ’, all different ways of saying ‘Furu’ (or Pine) in Old Norwegian, reinterprets Fjordfiesta's classic ‘Krobo’ bench, blending principles of color theory with the natural elegance of the Norwegian pine. Four specially crafted Krobos in solid wood anchor the collaboration, each embracing a composition of subtle hues that invite an intimate, intuitive engagement with the material.

Offered in three different sizes, the benches encourage physical interaction—touch, sitting, engagement—shifting attention to the way color and texture coalesce in real space. Hand-painted horizontal strokes follow the grain of the pine, encouraging viewers to observe shifting perceptions. “There are no wrong strokes; each one has its own presence and highlights the veins in the wood, making each bench unique,” Nicolai continues.

"Our perception of colour is shaped by light and context—subjective and ever-evolving," says Bredholt. ‘Fura, Furi, Ferræ’ captures this phenomenon, revealing how color and meaning lives within and around the furniture, changing with time, use, and environment. She continues: “Colour is highly subjective, and through this collaboration, each hue tells its own story.”